THE BRAND

 

John Coltrane’s process in making the album “A Love Supreme” involved a deep spiritual and artistic exploration. Before beginning the recording sessions for “A Love Supreme,” Coltrane experienced a profound spiritual awakening in 1957. This transformative event led him to pursue a deeper connection with the divine through his music. The album, released in 1965, is widely regarded as one of the most influential and acclaimed jazz recordings of all time. 

In the documentary Chasing Trane: The John Coltrane Documentary, acclaimed educator and philosopher Dr. Cornel West framed Coltrane’s time in isolation developing the music for the album as “nurturing his genius”. In 2019, Charles Morris was captivated by the idea of nurturing genius. He realized we should all be taking the time to nurture our genius, whatever our gifts are. He began making t-shirts that acted as wearable affirmations encouraging people to “Nurture Your Genius”. In 2020, due to the pandemic, people experienced widespread isolation. With the right guidance, it could have been a personal Coltrane moment for many. In response, Charles expanded the business and expanded the messaging into other aspects of life that we should also be nurturing.

Charles defines nurturing as caring for and encouraging the growth or development of someone or something. He expands that to include everything from, your genius, your greatness, your faith, your mind, body and soul, your culture, your goals, your dreams, your humanity, and your truth. With the idea of nurturing all these elements of your life, Nurtured Clothing evolved into a self-love brand.

The design is the same across products but the message differs depending on what you want to develop. “So if it’s your mind that you’re looking to develop we have ‘Nurture Your Mind’…it’s almost like daily reminders, like daily affirmations.” “I just want people to understand that it’s a brand about uplifting individuals to be the best that they can possibly be.” – Charles Morris, Nurtured Clothing

Nurtured Clothing sends out powerful messages to remind us to nurture the important things in life. Through their t-shirts, hoodies, and other apparel, they are able to spread positive messages of love and learning. Their message is simple: take the time to nurture yourself and those around you. By doing so, we can create a collective of people who are more connected with each other and with the world around them.

Wear your values proudly with Nurtured Clothing. Their shirts and hoodies are made of high-quality fabrics to ensure you feel comfortable and confident throughout the day. Plus, the powerful messages on each t-shirt act as positive affirmations that will inspire and motivate you to stay focused on reaching your goals. Upgrade your wardrobe at NurturedClothing.com today and start cultivating a mindset of progress and success!

A Love Supreme by John Coltrane

  • Acknowledgement
  • Resolution
  • Pursuance
  • Psalm